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Home → Cookie Policy

Cookie Policy

Last Updated: January 1, 2025

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit our website. They help us provide you with a better experience by remembering your preferences and analyzing how you use our site.

Similar technologies include web beacons, pixels, and local storage, which we collectively refer to as "cookies" in this policy.

2. How We Use Cookies

Zesty Shore uses cookies for several purposes:

  • Essential Website Functions: To ensure our website works properly and securely
  • User Preferences: To remember your settings and preferences
  • Analytics: To understand how visitors use our website
  • Marketing: To provide relevant advertisements and measure their effectiveness
  • Social Media: To enable social media features and functionality

3. Types of Cookies We Use

3.1 Essential Cookies

Purpose: These cookies are necessary for the website to function properly.

Examples:

  • Session management and user authentication
  • Shopping cart functionality
  • Security features and fraud prevention
  • Load balancing and website performance

Legal Basis: Legitimate interest (essential for website operation)

Duration: Session or up to 1 year

3.2 Analytics Cookies

Purpose: These cookies help us understand how visitors interact with our website.

Examples:

  • Google Analytics for website traffic analysis
  • Page view tracking and user journey mapping
  • Performance monitoring and error reporting
  • A/B testing and optimization

Legal Basis: Consent (you can opt-out)

Duration: Up to 26 months

3.3 Marketing Cookies

Purpose: These cookies are used to deliver relevant advertisements and measure their effectiveness.

Examples:

  • Facebook Pixel for social media advertising
  • Google Ads for search and display advertising
  • Retargeting and remarketing campaigns
  • Affiliate marketing tracking

Legal Basis: Consent (you can opt-out)

Duration: Up to 2 years

3.4 Functional Cookies

Purpose: These cookies enhance your experience by remembering your preferences.

Examples:

  • Language and region preferences
  • Newsletter subscription status
  • Accessibility settings
  • Chat widget functionality

Legal Basis: Consent (you can opt-out)

Duration: Up to 1 year

4. Third-Party Cookies

Some cookies are set by third-party services that appear on our pages:

Analytics Services

  • Google Analytics: Website traffic and user behavior analysis
  • Hotjar: Heatmaps and user session recordings

Marketing Platforms

  • Facebook: Social media integration and advertising
  • Google Ads: Search and display advertising
  • Mailchimp: Email marketing and newsletter management

Social Media

  • Facebook: Like buttons and social sharing
  • Twitter: Tweet buttons and embedded content
  • Instagram: Embedded posts and feeds

5. Managing Your Cookie Preferences

5.1 Cookie Banner

When you first visit our website, you'll see a cookie banner allowing you to:

  • Accept all cookies
  • Accept only essential cookies
  • Customize your preferences

5.2 Browser Settings

You can also manage cookies through your browser settings:

  • Chrome: Settings > Privacy and Security > Cookies and other site data
  • Firefox: Options > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Manage Website Data
  • Edge: Settings > Cookies and site permissions

5.3 Opt-Out Tools

For specific tracking technologies, you can use these opt-out tools:

  • Google Analytics: Google Analytics Opt-out Browser Add-on
  • Facebook: Facebook Ad Preferences
  • Network Advertising Initiative: NAI Opt-out Tool

6. Cookie Consent Management

We use a consent management platform to ensure compliance with privacy regulations:

  • Your consent choices are stored locally on your device
  • You can change your preferences at any time
  • Withdrawing consent will not affect previously processed data
  • Some cookies are essential and cannot be disabled

Update Your Preferences

Click the button below to modify your cookie settings:

7. Impact of Disabling Cookies

Disabling certain cookies may affect your website experience:

  • Essential Cookies: Website may not function properly
  • Analytics Cookies: We cannot improve our website based on usage data
  • Marketing Cookies: You may see less relevant advertisements
  • Functional Cookies: You may need to re-enter preferences on each visit

8. Data Security

We implement appropriate security measures to protect cookie data:

  • Secure transmission using HTTPS encryption
  • Regular security assessments and updates
  • Access controls and data minimization
  • Compliance with industry security standards

9. International Transfers

Some cookies may transfer data internationally:

  • Google Analytics: Data may be processed in the United States
  • Facebook: Data may be processed globally
  • We ensure appropriate safeguards are in place for international transfers

10. Updates to This Policy

We may update this Cookie Policy to reflect changes in our practices or legal requirements. We will notify you of significant changes by:

  • Posting the updated policy on our website
  • Updating the "Last Updated" date
  • Requesting renewed consent where required

11. Contact Us

If you have questions about our use of cookies, please contact us:

Zesty Shore Pty Ltd

Level 15, 367 Collins Street
Melbourne VIC 3000
Australia

Phone: +61 3 9642 6284
Email: [email protected]

12. Your Rights

Under applicable privacy laws, you have the right to:

  • Know what cookies we use and why
  • Give or withdraw consent for non-essential cookies
  • Access and delete cookie data
  • Lodge complaints with supervisory authorities
Zesty Shore

Promoting sustainable tourism across Australia since 2025. Travel responsibly, experience authentically.

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Contact Info

Level 15, 367 Collins Street
Melbourne VIC 3000
Australia

Phone: +61 3 9642 6284
Email: [email protected]

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